Resources for Launching an Online Business


Top Tips to Get Started

When designing your website, recommends you:

  • Make the site accessible to those who are using smartphone, tablets and laptops. Mobile device-users make up 15 percent of all people who browse the Web, and they need to be able to access your site. This is called “responsive design,” and you can find free step-by-step directions on how to do it at or
  • Use social media to market your site. This can be as simple as establishing a Facebook page for your business or hiring a company that will take charge of marketing your website for you on all social media platforms including Facebook, Twitter, LinkedIn, Pinterest and Google Plus. See and for details about how this service works.
  • Read the free publication by college professor and author Rohit Bhargava entitled, “How to Launch a Successful Blog in 90 Days.” This guide takes you through the entire process, from choosing your niche and securing your URL to how to have your website listed with all search engines. He also tells you how to get your blog syndicated in order to increase revenue and how to make connections with other professionals who can help advance your website.

Legal Considerations

Before you launch your website, be sure you take into account important legal issues that may be involved.

  • Copyright infringement: If you post any copyrighted material on your site without permission, including images, photos, drawings or stories, you may have legal problems with the holder of the copyright. Search the Web for copyright-free images on sites like or
  • Protection against libel lawsuits which can arise when someone feels you have allowed them to be defamed on your website. If your site has a place for comments, you need to specifically state that any views posted do not represent your views. Monitor the comments and delete any that disparage another person or company. Have a complete disclaimer in your Terms of Service confirming that opinions expressed in any comment are not yours. You can find a standard template for your Terms of Service that will cover all the legal issues. For examples, see
  • If your website has links to other websites, you need to have a disclaimer that each linked website has its own Terms of Service and you are not responsible for any content on any linked site. Although a basic link in your text to the source of your material is generally not a legal problem, if you plan on linking to photos, cartoons, art work or literary material, you need to check with legal sources to determine how to do this without incurring any legal liability. For an overview of what you need to know legally before providing links to other websites, go to For more detailed information, check
  • All quotes must be properly attributed to the person you are quoting. Beware of plagiarism, which is passing off someone else’s work as though it is your own. A helpful website is You upload your written material before you publish it. In a matter of seconds, Copyscape will provide you an information sheet that tells you if your copy matches any other copy that has been published on the Internet. If there are matches, you can revise your article in order to avoid any plagiarism implications.

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